Wednesday, June 19, 2013

Has Ford Finally Heard Its Touchscreen Critics?

Ford (NYSE: F  ) has had a great deal of success with its SYNC "infotainment" system -- and the MyFord Touch add-on to it, introduced a couple of years ago, has proven to be very popular with buyers as well.

SYNC and MyFord Touch have done wonders for Ford's profits, but MyFord Touch has been a big source of headaches for many consumers, and its problems have dented Ford's once-strong quality rankings. In this video, Fool contributor John Rosevear looks at why MyFord Touch is so important to the company and its quiet plan to address complaints over the next couple of years.

MyFord Touch may be frustrating some Ford drivers, but there's good reason to think that Ford still has big growth opportunities ahead. The Fool's premium Ford research service brings you freshly updated guidance to those opportunities and how they will play out in coming years. Just click here to get started now.

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